The Return of Cool
Wednesday, March 25th, 2009Times are hard, money is short, things seem to be spinning out of control. The new President is trying to fix things but these solutions may be too little too late. There is something the President has brought to the table that has been lacking….a sense of cool.
Look back to the old Hollywood movies and you’ll see it. The person who has things, but isn’t controlled by them. The hero who doesn’t need to brag or show off, cause the losers who oppose him aren’t in his league. Plays by the rules when he should, breaks them when they are silly, but does it for a reason always. Smart, quick with a joke….but when he’s pissed, its a bad situation. Not the out of control rage of the villain, not the ranting and false bravado of the rascal, but a tightening of the eyes, the sudden leadness of voice…and the impression of deadly concentration and seriousness.
President Obama knows the power of cool. After a decade of blaring false bravado and irony, the States may be ready to reimbrace its old self-image. Things may be going to hell, but the hero of the story (who is always us in our minds)? The hero’s got it together, man.